GROWING POWER OF SOCIAL MEDIA: PROSPECTS AND PROBLEMS
1. Introduction In today’s digital world, our connections aren’t limited to face-to-face meetings. Instead, they stretch through screens and online platforms that strongly impact how we communicate. This essay looks at how these digital spaces, like social media, are changing the way we talk, think, and shape our society. 2. What The Phrase Growing Social Media Power Entails I. The astronomical increase in the number of social media users II. Increase usage of social media platforms such as Facebook and WhatsApp etc. III. In turn, bringing about changes in the society 3. Prospects Of the Growing Power Of Social Media I. A tool to enhance accountability Resignation of Iceland’s Prime Minister in the Wake of Panama Scandal II. A medium to speak up against human rights violations Various human rights activists took to Twitter to criticize Burah Wani’s butherous murder III. A platform to ignite social or political revolutions Arab Spring and Me Too movement IV. Can be used to prevent democracy from being derailed Erdogan mobilised Turkish civilians against the attempted military coup V. Enhance prospects of business efficacy Trending social media marketing
4. Problems Created Due To Growing Power Of Social Media I. Used by terrorists to spread hate literature ISIS social media campaign II. Compromises people’s fundamental rights to privacy The Cambridge Analytical Scandal III. Has dealt a major blow to the direct modes of communication IV. Publicity of certain TV shows and Games that hurt society 13 Reasons Why Blue Whale V. A tool to disseminate selective information Putin blamed for garnering public support by disseminating selective information
5. Recipes To Ensure That The Growing Power Of Social Media Is Used Not Abused I. Constructive role of electronic media regulatory authorities II. Onus on the civil society to shun the abuse of the growing power of social media
6. Conclusion In order to realize the long-term prospects of social media, it is imperative to harness its power responsibility.